Georgetown Restaurant DIG Signs NIL Deal with Georgetown Men’s Basketball Team


Georgetown University’s men’s basketball team obtained a name, image and likeness (NIL) partnership with Georgetown-area fast-casual restaurant DIG Nov. 10. As part of the deal, the men’s basketball team will promote DIG, a farm-sourced, fast-casual restaurant with a location on Wisconsin Ave. that opened in April, on social media, in exchange for compensation, capitalizing on the athletes’ value to grow their business. The partnership is one of a growing number of deals made since the National Collegiate Athletics Association (NCAA) first allowed collegiate athletes to profit off their NIL in July 2021. Megan Zilenziger, a marketing specialist in partnerships and activations for DIG, said DIG is excited to partner with the basketball team. "We are thrilled to collaborate with Georgetown’s MBB team this season. Specializing in seasonal comfort food that’s both satisfying and nourishing, we believe this partnership is a great fit. The DIG team is eager to see how they do this season!" Zilenziger wrote to The Hoya. Hoyas Rising, an independent organization launched in May 2023 that aims to assist Georgetown student-athletes in capitalizing on their NIL and personal brand, helped to facilitate the deal. NFR