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DEAL ME IN: Georgetown, INFLCR Reveal Blueprint Exchange for NIL

A new NIL marketplace for Hoyas and Hoya Sponsors!

Georgetown Introduce Patrick Ewing Photo by Mitchell Layton/Getty Images

Last October, Georgetown Hoyas and INFCLR announced a partnership called “Blueprint” that focused on Name, Image, and Likeness education for Hoya athletes and aimed to help student-athletes build their brands. Today, Georgetown and INFLCR announced the next phase in Blueprint, an NIL marketplace to “connect student-athletes with business opportunities through a customized portal.”

Athletes and businesses are allowed to sign up for the the Hoya Blueprint Exchange. Generally, with INFLCR, the goal of these marketplaces is to link up student-athletes and community business owners—”Georgetown’s The Blueprint NIL program will now provide one place to put NIL education into practice where student-athletes can connect with businesses, review contracts, receive payments and report all NIL activity”

Typically tools for, e.g., payments and reporting, tax documentation, and reporting are a mainstay of such marketplaces. The Instagram post notes—like other INFLCR posts—that INFLCR does not take a transaction fee, e.g., as NIL deals are negotiated outside the system.

GUHoyas Press Release:

Georgetown Athletics Unveils The Hoya Blueprint Exchange

WASHINGTON – Georgetown University Athletics has officially unveiled The Hoya Blueprint Exchange in its partnership with INFLCR+ Local Exchange as the newest element of GU’s The Blueprint program for Name, Image and Likeness (NIL) business opportunities for student-athletes. The Blueprint Exchange utilizes INFLCR’s technology to connect student-athletes with business opportunities through a customized portal.

“Over the past year, we have educated our student-athletes on emerging NIL opportunities and worked with them to ensure they are building their brands effectively. The Hoya Blueprint Exchange will take this a step further by expanding student-athlete reach, and allowing them to work directly with businesses within the confines of a space built specifically for intercollegiate athletics success,” said Georgetown University Francis X. Rienzo Director of Intercollegiate Athletics Lee Reed.

The Blueprint Exchange is the home for all NIL information, education, opportunities and reporting. Members of the business community are now able to partner directly with student-athletes on brand-focused activities, provided they are within legal protocols, follow the Georgetown University NIL protocols and are approved in advance by members of GU’s compliance department. Examples of NIL activities include autographs, promoting brands on social media, third-party media endorsements, running camps or clinics, providing private sport lessons, personal appearances and more.

“INFLCR has been powering Georgetown’s brand building & content management tools since 2019, so we’re excited to expand this partnership even further into the NIL space with the Blueprint Exchange. Georgetown’s The Blueprint NIL program will now provide one place to put NIL education into practice where student-athletes can connect with businesses, review contracts, receive payments and report all NIL activity,” said INFLCR Founder Jim Cavale.

The Blueprint Exchange will empower student-athletes to be personal business entities through a personalized and adaptive learning experience. Overall, The Blueprint is designed to build lifelong skills that help now and in the future as student-athletes represent themselves or work with outside representation.

Georgetown is committed to educating student-athletes on their NIL rights and offering a comprehensive educational program to serve as a roadmap for student-athletes looking to take advantage of new opportunities. This includes partnerships with industry leaders such as INFLCR, educational opportunities through Georgetown’s McDonough School of Business and the School of Continuing Studies as well as building assets with photo and video shoots.

GU Info and FAQ:


Connect and work with student-athletes from Georgetown University

What is the Hoya Blueprint Exchange?

The Hoya Blueprint Exchange is a student-athlete NIL business registry, custom-designed for businesses, donors, alumni, and any other interested NIL dollars wishing to connect with student-athletes. Registered businesses can search, filter and initiate conversations with your student-athletes to discuss an NIL deal. Once the NIL deal between a registered business and your student-athlete is completed, the business will use the Hoya Blueprint Exchange to create a transaction that will produce a direct payment to the student-athlete and automate a disclosure to the INFLCR Verified Compliance Ledger. The institution does not have to get involved in the deal and all transactions within the local exchange are consolidated into one 1099 at the end of the year for easier tax reporting purposes for registered businesses and athletes.


What is Name, Image & Likeness?

As of July 1, 2021, student-athletes competing in NCAA intercollegiate athletics are permitted to receive compensation for the use of their name, image or likeness (NIL) for commercial activities, including endorsements through traditional and social media, appearances, entrepreneurial activities, in-kind deals, autographs and more, in accordance with NCAA guidelines and Georgetown NIL protocols.

Can a University employee or coach help arrange a deal for an athlete?

No. University employees, including coaches and members of the athletics department, CANNOT negotiate deals or contracts. However, they can direct student-athletes to NIL-related opportunities on the Hoya Blueprint Exchange.

Does the school or INFLCR take any revenue from NIL transactions in the Local Exchange?


Who approves your request to register?

Typically, compliance officers designated by the institution. If you have any questions about your approval, contact

How will I know when I am approved?

You should receive an email from the institution verifying your approval. We don’t have specific numbers for how long it will take to get verified. Each institution works differently.

When can I start contacting athletes and processing payments?

After being approved by the school, you will be able to contact athletes and process payments.