Whether they want our help or not (probably not), the good folks contributing to the GLOBAL PHENOMENON of a lunch blog, Casual Hoya, are here to help the Athletics Department of the Georgetown Hoyas find a new “Manager of Creative Content, Department of Athletics.”
Kevin Spillman announced he was joining Georgetown as Assistant Athletic Director for Marketing, replacing Vaughan Moss, who left for Temple, in November/December 2021. Spillman comes from a background at Navy and UConn, according to his yet-to-be updated LinkedIn.
Georgetown’s prior lead in the creative content department appeared to be Kynan Marlin, who left the Hilltop a few weeks ago for the Pac12.
After two great years, today is my last day with Georgetown. Special thanks to @vmoss08 and @kevinspillman7 for their leadership, our amazing interns, players, coaches and the entire Hoya community. I look forward to sharing what’s next! pic.twitter.com/4tve3rnfwp— Kynan Marlin (@kynan_marlin) January 14, 2022
Enough with the history lesson, the key message here is that Georgetown needs a new Creative Content Manager as soon as possible. Like, yesterday!
Over the past couple years, Georgetown Basketball has been much maligned for their feeble social media presence when compared to Blue Bloods, other BIG EAST programs, and even, bizarrely, to other on-campus sports like GU’s soccer teams. It appears as this position would be for all sports on the Hilltop, but fans are recognizing the need to significantly boost the number of hoops posts.
More than ever, social media content has become the number one recruiting tool for elite college basketball programs. Georgetown cannot afford to fall further behind. Gone are the days of Georgetown going viral with Chris Grosse’s infamous tributes to hot dogs, kale, millenials, jorts, and big gulps, as well as the bobbleheads and the court design contest. Perhaps Georgetown can find some fun promos when COVID clears up, but right now increasing the amount of multimedia content is paramount.
The Blue Devils’ Instagram account leads the industry with about 1.2 million followers — more than Alabama football. The account regularly posts mixtapes, behind-the-scenes footage, and feature TV episodes.
“I think we’ve tried to stay out in front of this whole realm for a long time,” Duke Men’s Basketball Creative Director David Bradley told FOS. “Maybe we saw this day coming, and that was part of it. Positioning our athletes well, helping them tell their story … that’s always been important.”
“It’s become increasingly important in the time I’ve been here, obviously culminating here with NIL” ...
Duke men’s hoops has a small army of dedicated creators — an unusually high investment for one team even during NIL. The content team includes Bradley, two creators, and a sports information director. The program is also hiring four student assistants for data analysis, photography, videography and drone piloting, and social.
Duke built a physical structure for content operations, too. The team’s “social media hub” sits right next to the court. It includes a studio where team members or coaches can do media hits with major outlets at a moment’s notice.
Georgetown fans have long expressed a great desire to engage with the Hoyas athletes, especially the basketball program, even without seeing winning results recently. There are some interesting characters on this men’s basketball roster, and the Hoya faithful would tremendously appreciate a more intimate peak into their lives on and off the court. These guys are incredibly marketable, especially to a rabid fan base who devours any little piece of content that GU releases. Georgetown basketball prides itself on a history of developing smart, good-hearted young men who compete in athletics and life—let’s get to see them and hear from them more.
So, share this Casual post far and wide so that Georgetown gets several dozen tremendous candidates to chose from (and hopefully gives them plenty of freedom to perform well).
After all, we can’t leave the content creation up to Coach Clinton Crouch, he is just way toooo busy these days!!
AYOO!— Clinton Crouch (@CoachCrouch) February 3, 2022
I’ve put player cards in multiple sections under seats in McDonough Arena! If you find☝ , DM/RT to let me know! Every student with a card, I’m treating you to lunch at @WisemillerD on Fri!!#iSeeYou#LetsGoHoyas pic.twitter.com/LD9YZEZFsm
Here is the job listing:
Manager of Creative Content, Department of Athletics – Georgetown University
The Manager of Creative Content is responsible for developing, implementing and executing the Department of Athletics storytelling strategy. They have graphic design duties, are primarily responsible for leading department efforts to produce video content that will be distributed through all of Georgetown’s digital channels. Their focus is on content for social media accounts but video needs also include marketing/advertising pieces and video board features.
- Develop and produce creative content optimized for sharing
- Create a video content strategy that drives consumption
- Constantly research best practices to ensure content strategy is in-line with audience trends
- Capture video footage at select Georgetown Hoyas home games and events
- Travel with athletic teams to away games or special activities as necessary
Reporting to the Assistant Athletic Director for Marketing, the Manager of Creative Content works closely with other external operations units to build awareness for Georgetown Athletics and support our student athletes and coaches.
- Bachelor’s degree – preferably in Communications, Journalism, or Film production
- 2 years of internship or entry level experience in video production – preference for experience creating video for a sports team or organization
- Ability to work on multiple projects with short deadlines
- Comprehensive knowledge of equipment needed and creative methods related to video production, including but not limited to sound recording, graphic design, photography, videotaping, lighting and editing
- Proficiency in Adobe Creative Suite
- Strong knowledge of video features and functions of major social media platforms
- Experience writing copy for voice overs, interview questions, and other media messages
- Overall knowledge and appreciation for sports and how sports media content is consumed - specifically basketball
- Superior written and oral communication skills
- Willingness and availability to work non-traditional schedule (some nights and weekends)
Work Mode: On Campus. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position’s mode of work designation. Complete details about Georgetown University’s mode of work designations for staff and AAP positions can be found on the Department of Human Resources Mode of Work Designation.
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Help the Hoyas find strong candidates for this opportunity. It’s only Georgetown’s recruiting on the line.