Ah, Memorial Day weekend. The traditional send-off for spring and beckoning of summer, the season in which many take vacations to casual locations all over the world. For most, these vacations are a well-deserved time to unwind, a time to party, and a time to make some really bad decisions. For us, these vacations present a chance to once again spread Casual gospel.
2010 Casual Headbands Summer Series Champion
In 2010, when we decided on Casual Headbands as the global symbol for the icon known as Casual Hoya, the reason was threefold: 1) we needed some item that we could convince the kids to wear along with their beloved "We Are Georgetown" shirts that wouldn't mess up their hair, 2) we needed something that would be easy for both the founders and followers of the Casual way of life to give others in order to teach the fundamental tenets of Casual, and 3) we needed something cheap.
More Headbands awesomeness after The Jump:
In the beginning, there were Casual Headbands.
What followed after the Hoyas season ended that year at the hands of the burgeoning MAC power Ohio was the Casual Summer Headbands Series, a contest that brought out the best in Hoyas fans near and far, who documented their travels with epic pictures of Casual Headbands across the globe. Below are a few samples:
The Casual Summer Headbands Series was met with instant notoriety across the internets, and was even the centerpiece of a casual speaking engagement I made at something called the Online News Association conference in DC. (Note: this is a true fact)
In 2011, amidst intense media scrutiny and a torrential wave of manic popularity, we introduced the Casual Slap-Koozie, the ultimate beer koozie that also doubles as a most casual fashion accessory. Just as with the Headbands, the Casual Koozie demand was enormous, and after various events such as gamewatches and an Extravaganza at which they were distributed, Casualties around the world were now armed with not one but two items of glorious Casual Swag. However, despite high hopes for an epic summer of 2011 Casual Headbands Summer Series contest, the Georgetown Hoyas were ferociously attacked by the Chinese army during an exhibition game, setting off an international incident and forcing THE GLOBAL PHENOMENON into an unfamiliar yet also quite casual peacekeeping mission, a mission that prevented the 2011 contest from ever taking place and ushering in what will undoubtedly be looked back upon as a dark year in GLOBAL PHENOMENON history.
Sax dude in Georgetown Band
Bar in New Orleans
So today, here in glorious 2012, we again ask all of you to take your precious Swag with you on your vacations. Slip it into your pocket, slap it onto your arm, pack it into your suitcase, wear it on your head or toss it on a beer. Whether it be a vacation to a place as exciting as the Canyon of the Crescent Moon where the Holy Grail is located or as inane as Canada, we want to see your Casual Swag there.
So I command you to follow these three simple steps:
1) Take thine Swag and descend upon all corners of the Earth.
2) Document your travels with casual pictures (cell phone pics work) of Casual Swag in front of a casual landmark or location. If you happen to be someplace casual but don't have swag, write the word 'casual' on something and document it that way. Hell, send a damn Middle Finger Pic in front of something for all I care.
3) Send the documentation to us at firstname.lastname@example.org
That's it! You'll be automatically entered to win a treasure trove of wonderful prizes, all courtesy of America's Most-Read Georgetown Hoyas Website. Each and every Friday from today through Labor Day (or perhaps beyond), your Casual documentation will be displayed RIGHT HERE, and the ultimate champion will once again be selected by your vote. Prizes already secured from various generous donors include tickets to Hoyas games, a DRINK FOR FREE ON CASUAL'S TAB during the 4th Annual Casual Extravaganza ("CX4") next season, invaluable shares of Facebook stock, and the basketball court at the new Georgetown athletic facility to be completed in the year 2080 named in your honor.
The world is your oyster.
The summer is your time.
The Headband and/or Coozie is your seed.
Go Forth and Keep it Casual.