In an effort to give fans the chance to "get even closer than courtside to three of the most iconic NCAA personalities," Dove Men + Care produced some riveting commercials featuring John Thompson III, Magic Johnson and Bobby Hurley.
As a Georgetown fan, my initial reaction was somewhere between horrified and suicidal. I don't want the head coach of my team promoting SOAP, or sensitive clean personal wash. I mean nothing against Dove, but really? Couldn't it be something a little more fearsome, formidable and ahem, manly, like death motorcycles or shark lasers? Heck, I would have even taken a commercial for unwaxed floss over soap. But then I watched the commercials and laughed. And smiled. I then realized how ironic it was that I was uncomfortable with Coach Thompson promoting soap, but he was not. The whole tagline about him being comfortable in his own skin made so much sense.
Coach Thompson - you are more comfortable in your skin than I will ever be. And these commercials are awesome.
(More Comfort After the Jump)