The ultimate graph (marginal efficiency gain/loss of Hoyas - Opponents) from the latest Hoya Prospectus analysis could be read to suggest that we should be running plays even later into the shot clock.  At first blush it looks like we just shoot better when we take 30 seconds as opposed to 15.  Earlier in the post, though, Lerner indicates the inefficiency in "mid-level"/"dead period" region is probably more due to TO's than missed shots.  This means that we took less "bad shots" in the "dead period" than I originally thought, but that was based on my uneducated observations.  This is not to say that the large impact of TO's is comforting.  Anyone have thoughts on this point?

From a fan's perspective...what's a good loooong offensive cheer?  Because we can't use "let's go Hoyas" the entire time?